Post by sumaiyasumi8855 on Oct 29, 2024 8:43:03 GMT
Imagine a startup in a sector like the energy sector , operated by large players, which in just a few years manages to position itself as one of the leading photovoltaic energy companies in Spain and experience a 242% growth in the number of installations.
This is the story of SotySolar, which increased its acquisition by 37% and its final contracting by 5%. How? We will tell you all about it, keep reading!
One of SotySolar's growth bulk sms marketing levers was its digital marketing strategy, and yes, we executed it. The proposed strategy had a 360º on&off approach, with a special focus on user analysis, attraction and monetization. Below we explain how Elogia accompanied SotySolar throughout its launch and growth, becoming its digital partner.
The key to standing out from established competitors
If you are new to a vertical that is so rigid and operated by large players, you need to be known; you need to build a brand. That is why, at Elogia, we executed a transversal proposal based on a complete knowledge of the potential client's customer journey , which allowed SotySolar to open a space in the sector, generating brand awareness and constant credibility in order to face the historical positioning of its competitors.
The key is to understand each client's needs and proactively anticipate them. In this way, the nature of the campaigns or their duration does not matter, because they will all provide tangible and scalable value in the future.
What methodology did we choose?
As we mentioned at the beginning of this post, a 360º on&off strategy was proposed for this project, focused on understanding how the user behaves, how to attract their attention and, finally, how to monetize their interest.
In the digital part, we use the full funnel approach with campaigns in both Search and Display, applying different tactics.
Firstly, the creation of custom audiences based on research into the sector, the competition and related searches through URLs and keywords is key in this regard. This is how we managed to be in the top 3 audiences with the best performance.
On the other hand, there was constant optimization of audiences and a review and adjustment of bids with a special focus on geographic regions.
In addition, the analysis of creatives and copies was essential , ensuring that they all obtained a performance that corresponded to “good” or “the best”. And in terms of formats, Discovery’s adaptive ads took priority over the carousel ads, which play a secondary role.
Discovery Ads: a qualitative leap
The Google Ads catalogue is varied and to choose the type of campaign you need, it is important to be very clear about your objective. With SotySolar, we were looking to capture leads while generating brand impact and that is why the Discovery Ads format (applied at the same time as the rest of the active campaigns) allowed us to cover the three phases of the funnel in a transversal way, allowing us to achieve our objective and increase lead capture by 37%.
This is an ad campaign model that emerged in 2019 and allows advertisers to reach a broad and highly engaged audience through platforms such as YouTube, Gmail, and Google's Discover tab, allowing them to reach a larger audience than usual.
These types of campaigns focus on showing relevant and engaging ads to users while they are browsing content they like, meaning the advertiser reaches the audience right when they are most interested in certain content, leading to better conversion results.
KPIs with direct impact on the business
Although the Discovery Ads format stands out, there are other KPIs that support the success of the applied campaigns. The global CPL fell below €10 and the CR per lead was 2% with a CTR of 3.3%. On the other hand, the CR that most directly impacts SotySolar's business is the final contract, which grew by 5%.
Praise, much more than a marketing agency
For success stories like this to be possible, it is essential to generate a stable relationship between the agency and the client . With SotySolar we act as a digital partner , merging teams and going beyond a simple supplier, offering solutions and ideas based on the needs that arose along the way.
Our experience with startups in highly competitive niches has allowed us to evolve SotySolar's business results and KPIs. We have teams that understand the needs of each client and are able to provide full coverage and offer cross-cutting strategies adapted to each case.
Only in this way is it possible to achieve and improve the objectives set. Therefore, if you are looking for a digital partner, contact us and let's talk!
This is the story of SotySolar, which increased its acquisition by 37% and its final contracting by 5%. How? We will tell you all about it, keep reading!
One of SotySolar's growth bulk sms marketing levers was its digital marketing strategy, and yes, we executed it. The proposed strategy had a 360º on&off approach, with a special focus on user analysis, attraction and monetization. Below we explain how Elogia accompanied SotySolar throughout its launch and growth, becoming its digital partner.
The key to standing out from established competitors
If you are new to a vertical that is so rigid and operated by large players, you need to be known; you need to build a brand. That is why, at Elogia, we executed a transversal proposal based on a complete knowledge of the potential client's customer journey , which allowed SotySolar to open a space in the sector, generating brand awareness and constant credibility in order to face the historical positioning of its competitors.
The key is to understand each client's needs and proactively anticipate them. In this way, the nature of the campaigns or their duration does not matter, because they will all provide tangible and scalable value in the future.
What methodology did we choose?
As we mentioned at the beginning of this post, a 360º on&off strategy was proposed for this project, focused on understanding how the user behaves, how to attract their attention and, finally, how to monetize their interest.
In the digital part, we use the full funnel approach with campaigns in both Search and Display, applying different tactics.
Firstly, the creation of custom audiences based on research into the sector, the competition and related searches through URLs and keywords is key in this regard. This is how we managed to be in the top 3 audiences with the best performance.
On the other hand, there was constant optimization of audiences and a review and adjustment of bids with a special focus on geographic regions.
In addition, the analysis of creatives and copies was essential , ensuring that they all obtained a performance that corresponded to “good” or “the best”. And in terms of formats, Discovery’s adaptive ads took priority over the carousel ads, which play a secondary role.
Discovery Ads: a qualitative leap
The Google Ads catalogue is varied and to choose the type of campaign you need, it is important to be very clear about your objective. With SotySolar, we were looking to capture leads while generating brand impact and that is why the Discovery Ads format (applied at the same time as the rest of the active campaigns) allowed us to cover the three phases of the funnel in a transversal way, allowing us to achieve our objective and increase lead capture by 37%.
This is an ad campaign model that emerged in 2019 and allows advertisers to reach a broad and highly engaged audience through platforms such as YouTube, Gmail, and Google's Discover tab, allowing them to reach a larger audience than usual.
These types of campaigns focus on showing relevant and engaging ads to users while they are browsing content they like, meaning the advertiser reaches the audience right when they are most interested in certain content, leading to better conversion results.
KPIs with direct impact on the business
Although the Discovery Ads format stands out, there are other KPIs that support the success of the applied campaigns. The global CPL fell below €10 and the CR per lead was 2% with a CTR of 3.3%. On the other hand, the CR that most directly impacts SotySolar's business is the final contract, which grew by 5%.
Praise, much more than a marketing agency
For success stories like this to be possible, it is essential to generate a stable relationship between the agency and the client . With SotySolar we act as a digital partner , merging teams and going beyond a simple supplier, offering solutions and ideas based on the needs that arose along the way.
Our experience with startups in highly competitive niches has allowed us to evolve SotySolar's business results and KPIs. We have teams that understand the needs of each client and are able to provide full coverage and offer cross-cutting strategies adapted to each case.
Only in this way is it possible to achieve and improve the objectives set. Therefore, if you are looking for a digital partner, contact us and let's talk!
